Week 1 - Li Edelkort

Li Edelkort is a trend forecaster, educator, curator and publisher who is based in Paris. She started her career as a buyer at a department store De Bijenkorf. She then went to work as an indepented trend consultant in France. Edelkort created the consultancy Trend Union, which is a trend forecasted service. This service provides designers with colour and lifestyle information and is published biannually. She is also head president of Edelkoort, which is an American consulting corporation located in Paris, New York and France. 
Edelkort has worked with brand such as Coca-Cola, Nissan, Camper, Siements, Moooi and Douwe Egberts. Through her work she helped them to shape their products, advising on product identity and development strategies. Her studio has also worked with clients such as Estee Lauder, Lancome, Loreal, Shiseido, Dim and Gucci. Helping developing concepts and beauty products. 
Edelkort is the art director and co-publisher of the magazine View on Colour. This magazine looks at trends in colour taste and how it is seen in fashion, graphics, industrial designer, packaging, cosmetics and other areas. 
Li Edelkoort


Magazine - View on Colour