Heirachy of Art Making
Visual Art
visual art refers to art that is to be appreciated primarily or solely for their imaginative, aesthetic or intellectual content.
Commercial Art
Commercial art is used to sell or advertise something. Illustration bridges the gap between commercial art and visual art
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| Visual Art - Painting by Piet Mondrian |
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| Commercial Art - Rolling Stones CD cover |
Popular Culture
Popular culture is a group of ideas, perspectives, attitudes and images that are considered popular with the mainstream of a given culture, especially western culture.
Art can operate as codes within a culture that are easy to decode if you live in that culture. Subgroups have their own individual way of communicating and understanding through symbols. These make the members of these subgroups, who understand these codes feel like they belong.
Analysis of Artwork
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| Gamers |
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| Cosplayers |
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| Hippies |
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| Skaters |
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| Punks |
Analysis of Artwork
There is a 3-part method of analysis of artwork.
Materiality
This refers to the particular materials the artist has used such as different typs of paint, paper, canvas and other materials. Materiality also looks at the form of the artwork such as a painting, sculpture, print work etc. Different cultures have different materials available to them. Designers can only work with materials that are available to them. The time period the artwork was designed in also determines the types of materials available. The modern plastics we see so commonly in today’s western society would not have been as available 100 years ago.
Formalism
Formalism refers to the elements that make up the art such as line, colour, form, shape, composition and many other elements.
Content
This refers to the actual, recognizable things in an image and what meaning these things are representing.
Denotation is the literal or primary meaning of something. In art this means looking at what is in an artwork such as a chair, car, woman etc. A connotation is an idea or feeling that is connected to these things and communicated what these things represent such as a woman representing kindness.
Non Verbal Communication
We can communicate a lot about ourselves without even speaking. People communicate a lot through
- The way they wear their hair
- The car they drive
- Their choice of house furnishings and decorations
- Facial expression and body language
- Tattoos and makeup
- The amount of flesh they choose to show (where our clothes sit on us)
- The gifts we give loved ones
Our culture has produced many media forms for visual communication
- Television
- Cinema
- Magazines
- Films including special effects and animation
- Photography
- Advertising
- Road signage
- Merchandising
- Music videos
- The internet
- Computer games
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| Advertising |
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| Magazines |
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| Road signs |
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Cinema |
Cinema
Cinema is a unique experience that works on a number of levels and can be thought of as the ultimate social media experience. Cinema delivers a strong sense of togetherness as it encourages us to share our emotions with those around us. We share the happiness or sadness of something seen in a film. Cinema and video is an extremely powerful and widespread medium, with 35 hours of video being uploaded to Youtube per minute. Cinema is the one true international language, communicating to audiences throughout the world and touching their hearts and minds. This form of media can express all of our most important experiences and can tap into our most personal and meaningful moments in our lives such as birth, death, love and family. These things can be captured by filmmakers and presented back to us through film. The actors we see in films are playing us. They portray the way we want to see ourselves and celebrate our common humanity. Film and television are very effective at creating and shaping our attitudes. They can also reinforce or undermine the wider values of society. Filmmaker Sir David Puttnam believes that cinema can damage or reflect our sense of identify as individuals or as nations. Cinema can cause dislocation, where we start to believe in ideas and values that don’t fit with the culture and society we live in. This dislocation contributes to an environment of misfortune and misunderstanding, which as a result leads to mistrust and misdirection. A positive point about cinema is that is can educate us about things that are far beyond what see in our everyday life and in our culture and society. The movie The Killing Fields educated a large number of children from the Ukraine on the harsh reality of civil war. This film is a good example of how powerful cinema can have a lasting effect. The role of any filmmaker is to unravel the complexities of different societies and to promote tolerance, understanding and to a certain point peace.
Cinema is a unique experience that works on a number of levels and can be thought of as the ultimate social media experience. Cinema delivers a strong sense of togetherness as it encourages us to share our emotions with those around us. We share the happiness or sadness of something seen in a film. Cinema and video is an extremely powerful and widespread medium, with 35 hours of video being uploaded to Youtube per minute. Cinema is the one true international language, communicating to audiences throughout the world and touching their hearts and minds. This form of media can express all of our most important experiences and can tap into our most personal and meaningful moments in our lives such as birth, death, love and family. These things can be captured by filmmakers and presented back to us through film. The actors we see in films are playing us. They portray the way we want to see ourselves and celebrate our common humanity. Film and television are very effective at creating and shaping our attitudes. They can also reinforce or undermine the wider values of society. Filmmaker Sir David Puttnam believes that cinema can damage or reflect our sense of identify as individuals or as nations. Cinema can cause dislocation, where we start to believe in ideas and values that don’t fit with the culture and society we live in. This dislocation contributes to an environment of misfortune and misunderstanding, which as a result leads to mistrust and misdirection. A positive point about cinema is that is can educate us about things that are far beyond what see in our everyday life and in our culture and society. The movie The Killing Fields educated a large number of children from the Ukraine on the harsh reality of civil war. This film is a good example of how powerful cinema can have a lasting effect. The role of any filmmaker is to unravel the complexities of different societies and to promote tolerance, understanding and to a certain point peace.
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